Since its
inception in 2015, Foundry
strongly believes in
the unparalleled abilities
of independent artistes
and provides resources
to these artistes,
allowing them growth
both on YouTube and in their careers
.
Among the announced artistes for 2022 is Ghana’s Black Sherif. Speaking on the YouTube Foundry and Black Sherif partnership, YouTube’s Head of Music for Sub Saharan Africa Addy Awofisayo explained, “Foundry is basically how we support independent artistes globally…this year we have Black Sherif.”
In elaborating,
she said “with Foundry we basically support
your new music – we help
support your new releases. We also train you on release strategy.
So Black Sherif for instance has new music coming up – we are already working with him and his team” she added.
@3musicnetworks
Black Sherif on
22nd September 2022, released his new single
SOJA which is receiving tons of applause
for his great writing style,
delivery and entire song production adding
to his growing
list of hit songs. Just after the release of SOJA, fans
using Apple Music realized the single is off his debut album The Villian
I Never Was, expected to drop on 7th October
2022.
Detailing YouTube’s plan for Black Sherif’s
yet-to-be-released album Addy
said, “We actually
had a meeting with him and his
team yesterday to figure out like his
new album that is coming. How do we work
with him to help promote it, to
help push it? How do they take advantage of the features
on YouTube to help push those releases
– what are some of the things
he can do on YouTube
to connect with his fans and also how can he create
content that’s non music videos?”
WATCH FULL VIDEO BELOW
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