YouTube’s
Head of Music for Sub-Saharan Africa
Addy Awofisayo has explained
the monetization process
employed by YouTube
and how Ghanaian
creators can qualify
for the YouTube
Partner Program (YPP).
During a conversation on Culture
Daily’s Big Conversation segment
she said “for YouTube
the main we have something
called YPP which is basically
our YouTube Partner
Program and that’s
how people monetize
content – music – any other type of content.
So you have to have minimum of 1000 subscribers,
4000 watch hours.
Once you’ve achieved
that and you’ve
been accepted into YPP, you start monetizing
your content…”
Addy broke
down how the YouTube Partner
Program gives creators
greater access to YouTube resources
and monetization features
and also allows
revenue sharing from ads being served on your content.
She added that “…ads start rolling through your content – because you are in YPP, you’ve put in your AdSense, you’ve put in your bank account and you are getting your money directly that way.”
@3musicnetworks
During
and after the Coronavirus pandemic
hit, YouTube saw a surge in viewership
across the World.
In Ghana, some Ghanaians took
advantage of the
situation to create
a lot of
creative and engaging
content.
Elaborating
and concluding on the differences
between the royalties
and payment system,
Addy Awofisayo proceeded
to further explain,
“So there are no royalties
because it’s not the streaming
because it’s video so it’s just the ads. The YouTube main is just AVOD so just advertising
revenue and the streaming is SVOD that’s
where subscription and royalties.”
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