George Britton details meeting Camidoh and creating magic

In  our  maiden  broadcast  of  Culture  Daily  hosted  by  Jay  Foley,  C-Real  and  Lerny  Lomotey,  Ghanaian  entertainment  entrepreneur  and  manager  of  Camidoh,  Mr.  George  Britton  joined  us  for  insightful  conversations. 

When  asked  how  he  hand-picked  Camidoh,  Mr.  George  Britton  said,  “In  2018  he  reached  out  to  us  through  one  of  my  guys  I  use  to  work  with  Babiloh  who  was  his  mate  in  UPSA.  But  I  think  I  was  busy.  I  was  working  with  Keche  so  I  wasn’t  paying  attention  to  anything  else.  He  came  back  to  me  I  think  the  first  visit  was  May  2019  and  then  again  October  and  he  kept  calling  and  I  realized  okay  I  like  this  guy’s  energy  he  carries  the  same  energy  as  I  carry.”

Mr.  George  Britton  officially  begun  managing  Camidoh  in  2020  and  they  released  a  six–track  EP  titled  Contingency  Plan(C.P.)  which   was  later  nominated  for  the  Album  of  the  Year  at  Entertainment  Achievement  Awards  organized  by  Citi  TV. 

@camidoh

Speaking  on  how  Camidoh’s  Contigency  Plan(C.P)  came  to  live,  Mr.  George  Britton  said,  “Before  Camidoh’s  trip  to  London,  the  plan  was  to  release  an  album  so  we  can  have  12  songs  and  pick  it  one  after  the  other  throughout  the  year,  but  because  that  couldn’t  happen  we  decided  to  use  the  EP.” 

Marketing  and  intentional  brand  positioning  was  what  gave  Camidoh  the  necessary  exposure  he  needed. In  breaking  down  the  strategy,  Mr.  George  Britton  said  “I’ll  reach  out  to  you  Jay  and  say  put  together  your  friends  probably  10  of  you  guys  and  I’ll  bring  Camidoh  over  to  perform.  I  realized  that  he  has  something  that  people  will  love  him  when  you  get  to  know  him.  We  did  that  a  couple  of  times.  The  online  activation  was  mad!  It  was  beautiful  and  people  started  following  him.”

Adding  to  the  factors  that  helped  solidify  Camidoh’s  place  was  his  performance  at  2020  3Music  Awards  which  received  a  lot  of  praise  online.

Camidoh  released  his  single  Sugarcane  in  December  2021.  The  song  began  to  gain  popularity  when  Ghanaian  TikTok  creators  used  it  in  their  videos  as  promotion.  The  song  ranked  fifth  among  the  top  200  most  searched  Afropop  songs  on  Shazam.  On  8^th  April  2022,  he  released  Sugarcane  Remix  featuring  King  Promise(Ghana),  Mayorkun(Nigeria)  and  Darkoo(United Kingdom).  The  collaboration  peaked  at  number  one  on  Nigeria's  Top  100  Music  Chart  on  Apple  Music  in  the  first  week  of  May,  barely  a  month  after  its  release.